Marketing: Fun and Useful – try now!

Wow: 1971 must have been quite the year to be in Vancouver.

Greenpeace was founded right here in Vancouver in September 1971. Happy Birthday! More on you, below.

But first, back  to 1971. MEC was also founded that year in Vancouver – see my earlier post. 

I followed-up with a search to find various riots and protests, Led Zep, Gay Rights as the metro population topped one million.

I had a chuckle watching Greenpeace’s low key, online video celebration: “40 years of victories.” Not too dramatic or intense – wry humour that caused the viewer to think about the effects resulting from their campaigns. Marketing efforts should trigger a change in attitude and behaviour. To do this, they first have to get noticed. Greenpeace has mastered guerilla marketing – making  a big impact on a small budget. They did this increasingly well offline, but in digital, and especially social media, they have found their voice and medium. They get that social media is word-of-mouth on steroids, and provides the potential to enable communities of passionate fans to take action. Enjoy the ad.