Marketing: Fun and Useful – try now!

Paul teaches Marketing in the MBA programs at the Robert H Lee Graduate School at the Sauder School of Business at the University of British Columbia in beautiful Vancouver, Canada. Paul also teaches in undergraduate programs, specializing in branded communication, both offline and online. Paul’s particular interests are in the use of social media and its role in brand reputation management. Paul is passionate about helping non-marketing specialists better understand how marketing principles can help their organizations to become more customer-centric and successful. He also teaches in local and international Executive programs for Sauder.  Prior to moving into education, Paul worked in industry, including 3 years in advertising, working for J Walter Thompson, and 10 years with Unilever, where he undertook major international assignments in innovation and brand portfolio management. Paul also works actively with a wide range of clients, and has an ongoing working relationship with Think! Social Media

An irreverent Summer 2010 interview with me in The Daily Gumboot blog.

Paul on LinkedIn and Sauder School of Business Faculty page.

My bookmarked articles and sites can be found on delicious: see second tag word cloud on lower right hand side of main page. I tag >10 times as many articles as I blog about.

You can also find me on twitter as paulcubbon where I re-tweet articles of particular interest – often these are re-directed through delicious so that they are easy to refind based on tags. My twitter feed can be found at the top right of this blog.

Yes, you can also find me on Facebook but it’s mainly a personal, social tool for me.

Currently my YouTube channel of (mainly) advertising is private – this may change when I get round to it.

Flickr and MobileMe are where I post (mainly private) photo collections.

CONTACT ME: e-mail really is the best first contact: paul.cubbon AT sauder.ubc.ca
I don’t answer calls from people or numbers that I don’t know and I reply to e-mail quicker than voicemail.
I’m happy to arrange calls by phone, skype (pcubbon) gmail IM or iChat on my Mac.