Comments for Marketing: Fun and Useful - try now!

Comment on Greenpeace swears & curses its way to 40 – a proud Vancouver gift to the world by Elena

Elena — Wed, 14 Dec 2011 16:58:33 +0000

This ad is amazing!

Comment on How to respond to a crisis: Vancouver riots by paulcubbon

paulcubbon — Mon, 20 Jun 2011 19:55:18 +0000

Agreed: in to-day’s Vancouver Sun Douglas Todd http://bit.ly/mQ61NV captures this point well:
“It was disappointing that Canucks officials and players tried Friday to separate themselves from the debacle, repeatedly declaring the rioters weren’t “real fans.” How then to explain all the expensive team jerseys they wore? Many studies show correlations between violent sports like hockey and aggressive fan actions.”
Soccer teams in England, Italy, Eastern Europe and beyond have had to confront this ugly reality over several decades. It begs the questions: can a club be punished for fans it does not want? (Yes, fines and playing games behind closed doors), and: can a club “fire” its fans? Yes – by working with the police and by banning those who have broken laws, or even codes of conduct, from buying tickets.

Comment on How to respond to a crisis: Vancouver riots by Sharlene

Sharlene — Mon, 20 Jun 2011 06:35:55 +0000

I was very disappointed in the lack of response from the Canucks – it seems they didn’t say anything at all until their Friday press conference and then only when questioned. Too little, too late.

Comment on Google guitar – Les Paul’s 96th birthday by Nikita Arora

Nikita Arora — Mon, 13 Jun 2011 18:31:07 +0000

It’s absolutely amazing! I tried it and kind of got hooked to playing different sounds after a while!
But I can now focus on the main idea after reading the main tagline of your blog..Indeed, this innovative theme of google guitar is the marketing which is fun and useful! The main catch.. something so innovative, and yet so simple and fun!?!

Comment on Old Spice Man – lessons learned by matthewlee

matthewlee — Wed, 13 Oct 2010 06:42:59 +0000

Indeed, there is little question that the ad series has drawn a lot of positive attention to the brand. If your campaign has drawn enough attention for Sesame Street to join in on the fun (http://www.youtube.com/watch?v=kB4P_VMNGYQ), you’d think it would be a marketing success in every sense of the phrase. It is definitely interesting to hear that the popularity of the ads hasn’t impacted the sales as much as a coupon has.

Comment on Differentiation – customer relevant differentiation by Andrew Webster

Andrew Webster — Mon, 03 May 2010 15:38:20 +0000

Hi Paul,

Thanks for sharing – will definitely check out the book. The “herd” reference reminds me of a classic Godin book with a bovine theme that (like much of Godin’s stuff) preaches differentiation.

Another great and related book I’ve read recently is Dan Cable’s “Change to Strange” (see: http://www.amazon.ca/Change-Strange-Organization-Building-Workforce/dp/0131572229)

The focus of the book is really differentiation, and he offers some good approaches on how to determine where valuable differentiation is. But, I wouldn’t call it a marketing publication. It looks at how you build a workforce to execute on your differentiating strategy. Nice mix of strategy, marketing, and HR.

Andrew

Comment on interactivity – this is what we want by David Fawkes

David Fawkes — Mon, 12 Apr 2010 16:43:00 +0000

That is incredible. It looks like it may be one of those “breakthrough” type devices that we rarely see, yet change the way we interact with each other.

Comment on Toyota harness Digg as one PR tool by Tweets that mention Marketing: fun & useful: try now! » Blog Archive » Toyota harness Digg as one PR tool -- Topsy.com

Mon, 08 Feb 2010 03:58:11 +0000

[...] This post was mentioned on Twitter by paul cubbon, Pooja Mehra. Pooja Mehra said: RT @paulcubbon: Toyota uses Digg video Q&A to address recall crisis: will be live @ Monday Feb 8th @ 8a.m. – http://bit.ly/aByS27 [...]

Comment on “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition.” by Keith Martin

Keith Martin — Thu, 17 Dec 2009 00:02:17 +0000

I thought VANOC handled this reasonably well (in so far as was possible with the IOC breathing down their necks). They pointed out that the official stuff has money going to support the Canadian team, while LuluLemon’s is all for profit.

We’ll see how good LuluLemon’s PR people really are if they have announced by the time the papers go to bed tonight that $1 from each item sold is going to support the Canadian women’s olympic teams.