Marketing: Fun and Useful – try now!

Imagine being restricted to just the 24 beers (or 4 litres of wine) per day! Outraged Bathurst race-goers protest – what does the rest of the world make of this? Vancouver is wonderful: but don’t try one open beer on the beach. Many local differences persist, in this shrinking globe.

The decision by Coors (Molson) to pull their ads (presumably intended to help them stand-out from competitors and get noticed) seems like a quick and un-needed stand-down. Time for some bravery? Anticipating some criticism is part of communication planning. If Kokanee complains that the Coors’ “ranger” ad knocks their mascot then will Coors also pull [...]