Anti-obesity ads – revisiting the shock theme
Wednesday, October 14th, 2009This Fall, an anti-obesity campaign targets New Yorkers. Does “shock” work in changing behaviour? This BBC article lays out the range of opinion. What it does not talk about are the marketing fundamentals of segmenting and targeting. This will not work for all people, especially not those with long established habits – unless they are [...]
paulcubbon
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