Marketing: Fun and Useful – try now!

BA is the latest of a number of airlines to look to freeze pay and/or cut jobs. Management says the role (and costs) of crew are central to the future viability of the airline. The Union replies: Customer service, which crew feel is central to the reputation of the airline, will be irreparably damaged as [...]

There are many video compilations dramatizing the impact of the internet and social media. This one is better than many, and also serves the dual purpose of promoting the website and book: socialnomics. (Thanks for the link, Darren.)

Once again, Greenpeace is bold and provocative (and smart in its use of web communication) to try to rouse people from inactivity. Good harnessing of the content and resources of others – see Greenpeace web story and video trailer for the upcoming film: The Age of Stupid – set in 2055, looking back and asking [...]

Courtesy of CultureBuzz a provocative, entertaining and possibly necessary write-up for you to inform and persuade your colleagues or boss on why and how the world has changed – irrevocably. Includes a great slide show. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.