Marketing: Fun and Useful – try now!

This Fall, an anti-obesity campaign targets New Yorkers. Does “shock” work in changing behaviour? This BBC article lays out the range of opinion. What it does not talk about are the marketing fundamentals of segmenting and targeting. This will not work for all people, especially not those with long established habits – unless they are [...]

Imagine being restricted to just the 24 beers (or 4 litres of wine) per day! Outraged Bathurst race-goers protest – what does the rest of the world make of this? Vancouver is wonderful: but don’t try one open beer on the beach. Many local differences persist, in this shrinking globe.

In the same week that Vancouver welcomed news that Disney would bring its cruise ships to Vancouver starting 2010, Friends of the Earth issued its first Environment Scorecard on Cruise Lines….can you say “Disney stinks?!!”

The decision by Coors (Molson) to pull their ads (presumably intended to help them stand-out from competitors and get noticed) seems like a quick and un-needed stand-down. Time for some bravery? Anticipating some criticism is part of communication planning. If Kokanee complains that the Coors’ “ranger” ad knocks their mascot then will Coors also pull [...]