Stand-out or stand-down?
Wednesday, August 19th, 2009The decision by Coors (Molson) to pull their ads (presumably intended to help them stand-out from competitors and get noticed) seems like a quick and un-needed stand-down. Time for some bravery? Anticipating some criticism is part of communication planning. If Kokanee complains that the Coors’ “ranger” ad knocks their mascot then will Coors also pull [...]
paulcubbon
junone