Marketing: Fun and Useful – try now!

BA is the latest of a number of airlines to look to freeze pay and/or cut jobs. Management says the role (and costs) of crew are central to the future viability of the airline. The Union replies: Customer service, which crew feel is central to the reputation of the airline, will be irreparably damaged as [...]

Imagine being restricted to just the 24 beers (or 4 litres of wine) per day! Outraged Bathurst race-goers protest – what does the rest of the world make of this? Vancouver is wonderful: but don’t try one open beer on the beach. Many local differences persist, in this shrinking globe.

In the same week that Vancouver welcomed news that Disney would bring its cruise ships to Vancouver starting 2010, Friends of the Earth issued its first Environment Scorecard on Cruise Lines….can you say “Disney stinks?!!”

The decision by Coors (Molson) to pull their ads (presumably intended to help them stand-out from competitors and get noticed) seems like a quick and un-needed stand-down. Time for some bravery? Anticipating some criticism is part of communication planning. If Kokanee complains that the Coors’ “ranger” ad knocks their mascot then will Coors also pull [...]