Marketing: Fun and Useful – try now!

Multiple articles to inform and provoke in the current digital issue of Advertising Age. If public link disappears then authorized users can go to the Business Source Premier data base to find all the articles in this issue.

Look at the numbers for Farmville users! Launched in June: 56 million users to date, with one million new users joining per day! More than 20,000 users have protested inability to customize their virtual farms with virtual Indian flags. Some sense of engagement and attachment. A fairly simple but addictive social game – encouraging competition [...]

There are many video compilations dramatizing the impact of the internet and social media. This one is better than many, and also serves the dual purpose of promoting the website and book: socialnomics. (Thanks for the link, Darren.)

This FutureBuzz article provides a nice context for the thinking approach to identifying and tracking the impact of social media plans.

Courtesy of CultureBuzz a provocative, entertaining and possibly necessary write-up for you to inform and persuade your colleagues or boss on why and how the world has changed – irrevocably. Includes a great slide show. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.