Climate Change: from awareness to action?

Monday, September 7th, 2009

Once again, Greenpeace is bold and provocative (and smart in its use of web communication) to try to rouse people from inactivity. Good harnessing of the content and resources of others – see Greenpeace web story and video trailer for the upcoming film: The Age of Stupid – set in 2055, looking back and asking [...]

Green marketing article collection

Tuesday, August 25th, 2009

Brandweek provides a good collection of “green” themed articles: specific initiatives, changing consumer attitudes etc.

Sustainability, green and hypocritical marketers

Monday, August 24th, 2009

Lindstrom interviews Seth Godin: 5 min video. This page opens Ad Age’s collection of Lindstrom video interviews.

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