Marketing: Fun and Useful – try now!

This article dealing with “media attribution analysis” claims to do away with the myth of the “last click” – i.e. attributing a sale to the preceding click (and thus, implicitly disregarding all other marketing spend as ineffective.) Although this provides a useful step forward in linking various online activities that a buyer may go through, [...]

Courtesy of CultureBuzz a provocative, entertaining and possibly necessary write-up for you to inform and persuade your colleagues or boss on why and how the world has changed – irrevocably. Includes a great slide show. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.

Welcome! This blog is intended as a hub to allow colleagues and students to easily find useful marketing resources. Initially, I will try to organize, aggregate and publish the many resources that I have collected over the years. Then new posts will be occasional – although accessible content will continue to be updated through links [...]