Marketing: Fun and Useful – try now!

This AdAge article gets to the heart of some of the more pressing questions about viral video. You cannot assume or hope your way to success. The questions (summarized below, and addressed in the full article) will get started on the right track.

There are many video compilations dramatizing the impact of the internet and social media. This one is better than many, and also serves the dual purpose of promoting the website and book: socialnomics. (Thanks for the link, Darren.)

Lindstrom interviews Seth Godin: 5 min video. This page opens Ad Age’s collection of Lindstrom video interviews.