Author Archives: rakshasachdev

The term “gender contamination” was first introduced by HBS Senior lecturer Jill Avery and refers to how uncomfortable men and women become when a product they use to symbolize their gender also appeals to another gender. Avery first noticed this … Continue reading →

In almost every country around the world, there is a Mexican restaurant or culture. Their lifestyle is valid in various places and so are their drinks. Mexico has always been famous for its Tequila and tasteful beer, which can be, … Continue reading →

Victoria Secret is one of the top retail brands in North America and the UK. In 2012 alone sales were a whopping $6.12 billion. After seeing a post on Cheralyn Chok’s blog, I too got excited by the opening of … Continue reading →

After reading a post on lululemon by Matthew Anderson, I was immediately drawn. I have heard of numerous cases in which the designers and managers of a company did not believe that their clothes were meant for everyone, including Ambercrombie … Continue reading →

India recently launched a small spacecraft, Mangalyaan, to the planet Mars. For us mere mortals, that is approximately 140 million miles away and a journey of 300 days. For a project of this kind of caliber, one would expect costs … Continue reading →

With the worldwide economic recession, most small businesses believed they were going to do worse than they ever have, until a financial information company, Sageworks proved otherwise. The company has recently founded industries, which have grown at double-digit rates over … Continue reading →

The world believed that the only billionaire to ever wear slippers and a hooded jacket to a boardroom was Mark Zuckerberg, but watch out Mark because Yoshikazu Tanaka may just take your place. The 35-year-old Japanese entrepreneur built a mobile … Continue reading →

On the 21st of September, Nairobi’s main shopping center, Westgate mall was the site of a terrorist attack that left over 68 dead. Adding on to the tragic event, the Kenyan economy is left devastated. Since the year 2002, the country’s … Continue reading →

Step aside pumps, women in silhouettes now run the business world! In this day and age, Models are no longer just the figures in front of the camera, but the leaders of the business world. Brazilian Model Gisele Bundchen was … Continue reading →

Ethics are the moral principles that guide decision-making and strategy. An ethically and socially responsible business is likely act morally in its treatment towards workers, customers, shareholders and the natural environment. Unethical Marketing is a form of unethical business and … Continue reading →