Tim Hortons is a Canadian multinational company. It is the largest fast-food service chain across Canada, operating with over 3000 restaurants across Canada and over 500 in the U.S.

Expanding further within Canada and US doesn’t seem very promising for Tim Hortons anymore as the market is rather saturated in these countries. Therefore Tim Hortons is planning on expanding its chain to other countries, mainly targeting the Middle East. Second to earning more profit, Tim Hortons wants to take its brand to new markets where it can further build upon its brand name.

There are various merits that Tim Hortons can reap if they were to start operations in the Middle East. The Middle Eastern economies are growing at a rather promising rate especially Qatar and UAE. Thus Timmy’s will be able to establish a larger customer base and can also immensely benefit from a higher profit due to the tax-free legislation in the UAE.

However, Tim Hortons has positioned itself in a highly competitive industry, amongst its major competitors, ‘Starbucks’ is already present in these countries and has already secured a large market share, thus entering into these countries carries a potential risk along with it.

Sources:

http://www.cbc.ca/news/canada/hamilton/news/tim-hortons-wants-more-restaurants-across-the-globe-1.2419839

Image Sources:

http://www.foodbeat.com/wp-content/uploads/2012/04/20120423_C7807_PHOTO_EN_12582.jpg

http://marketplayground.com/wp-content/uploads/2011/03/Tim_Hortons_Always_Fresh.jpg