Hp Marketing Strategy

September 15th, 2011 § 0 comments

Hewlett Packard, a company that specializes in printers and computers, has recently introduced its new marketing strategy: printers that feature a removable tablet PC. The printer’s user interface is removable from

the printer and becomes a functional tablet PC with a touchscreen. The concept of this strategy is that by buying one of their printers, the buyer will receive a free tablet with their purchase. This could be a game changing marketing strategy as competitors like Dell, RIM, and others try to introduce their own tablet PC’s. The printer and tablet combo, which is predicted to sell at $399.99, could be perceived as a bargain since the buyer will receive a printer, mobile tablet, and a stationary home organizer/browser all for that price. HP’s tactic has set themselves apart from their competitors, and it is a tactic that has been mentioned in class. However, it’s up to HP to make sure that the tablet can compete with other products like the iPad in order for this to be a successful strategic plan.

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