In terms of a website, many of you might have heard a statement, saying that “Content is King.” Some people might disagree, while others might agree with this statement. As for me, I definitely agree with this statement. Indeed, Content is King!
People who disagree might argue that people will judge and decide whether to trust your website based on its look and feel in just a few seconds (it is just right before people even read your content). Well, it’s true that you do need a good layout and design for your website. In fact, context is one of the 7Cs of Customer Interface. However, I would like to argue that without an interesting and engaging content, people will not stay long, revisit the website, and even share it. In other words, you need to make your customers come to you through content marketing.
So, Content Marketing: How to Attract People With Content? Recently, I listened to a podcast from Social Media Examiner, where Michael Stelzner (Founder of Social Media Examiner) was interviewing Joe Pulizzi (Founder of Content Marketing Institute) regarding this topic.
First, we need to understand who is our buyer. Then, know what is our objective and what is the outcome for the buyer. Knowing and understanding your buyer will definitely help you to understand what information do your buyers seek. Therefore, this will help you to “create a conversation through social that will not only make an impact on [the buyers’] lives, but also tie into your business.”
By “[providing] valuable, relevant and compelling content, and [delivering] it consistently”, people will see you more as a trusted source, and eventually sales will increase.
In short, it is important to understand and know who do you target your content or ads to. Herbert Bayard Swope (1882 – 1958), U.S. journalist, once said that:
“I cannot give you the formula for success, but I can give you the formula for failure – which is: Try to please everybody”
Moreover, we also heard that Google had launched a new algorithm called Hummingbird. Well, I believe that this new algorithm will definitely bring more people to an agreement that “Content is King”, since the algorithm is based on semantic search. In other words, it will focus more on the meaning of the whole sentence or content, instead of matching some particular words.
So, what are your thoughts? Do you agree or disagree?