Looks like the Semantic Web will be going primetime very soon. Google has announced they will be rolling out their next gen search features, many will be using semantic features captured via Microformats.
During the Searchology event at Google’s Mountain View headquarters, Marrissa Mayer and her team showcased four new products that she said would give users a “different way to look at the web”.
Rich Snippets are search results that return more information in every listing.
For example, users looking for reviews of a new restaurant might get a “rich snippet” of average review scores, number of reviews and the restaurant’s price range.
“This is a step toward making the whole internet smarter,” said Google product manager Kavi Goel.
Rich snippets use the metadata from web pages, such as address information, calendar information and semantic web mark-up specifications, called Resource Description Frameworks.
The use of these so-called microformats allows the search engine to better understand the meaning of data and to employ it more intelligently.
Google can understand the relationship between different sets of data, and so can pull the correct address listing of a shop without that information having to be specifically tied together.
This is something Yahoo! has been doing for quite some time and now it looks like Google is on board. If there was ever a time to incorporate semantic data into your websites/applications now is it or else you may just be pushed down the Google result ladder.