Enterprise rent-a-car is the largest car rental company in North American. By exploring its website, I think the value position of the company is lower rates, faster rentals and better services. The company treats their customers as family members. They believe it
is their customers who lead the company to develop and become the top car rental company. Therefore, they always value what customer values. They pay more attention on customers’ needs than profits or business scale, trying to offer the best rental, leasing, sales service. I believe that is their company’s strength and that is leading the long-term profits.