Colourism in the Beauty Industry In the world of consumer capitalism, marketing companies work relentlessly to sell their products to consumers, regardless of what type of message is being conveyed in the mass media. Often, these branding techniques cater towards the ideal, normative market that all demographics aspire to become. Culture jammers work to dismantle the messages of global capitalism by “turn[ing] the commercial techniques and emotion” back onto the creators (Warner 2007), by duplicating the same advertisement and replacing the original message with a blatant mockery of what the…read more
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