Most will recognize this brand for their luxury sports cars and supercars that have become a symbol of wealth and status for its owners, but will an increase in the number of models produced allow this automobile manufacturer to maintain their customer base? Ferrari, a company 90% owned by FCA, recently underwent in some changes in senior management with Sergio Marchionne replacing Luca Cordero di Montemezolo as CEO.

“Ferrari to Boost Production to Keep Pace With Super Rich” highlights a new marketing strategy, emphasizing availability over exclusivity, as the company seeks to increase production to meet the demand of their customers. This appears to result in short-term profit but eventually selling out of a brand that has a long successful history behind it.

In light of an IPO release by Ferrari’s parent company accompanied by a 55 billion-euro expansion plan, one can only speculate if the subtle shift in direction that Ferrari is taking might result in a complete shift in company structure to cater to the needs of their parent company.

Enzo would turn over in his grave.