When you see a cute animal on a white background, what do you think of? If its a TV advertisement you generally get to see these cute animals, do cute things, and you think of TELUS, at least I do!  The TV advertisements are pretty obvious, but if its a online advertisement will you still relate it back to TELUS?

The answer is, not every time, but most of the time you will. I feel like this is because TELUS has done a great job over the years to create a great online brand that is very recognizable. They do a great job at switching up the animals so that they always have new content. If they were to use the same animal all of the time, it would be effective at brand awareness, however it would probably lower in brand engagement because people would get bored of it.

To improve TELUS’ animal marketing campaigns, they have also released many stuffed animals that they give out to workers and to customers. The stuffed animals are just as cute as the real life animals, and I think it is a very successful method that TELUS uses. Pictured below are some of the stuffed animals which I grabbed off of a blog called teluscritters.

Having these stuffed animals is great marketing and a great tool to help aide their online presence be known! Good job TELUS!