March 19th, 2013
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I do not normally get to interested in Marketing, as I feel it is mostly more about having good ideas than having good skills, BUT the new wave of marketing through social media and the infinitely powerful internet interests the hell outta me!!
This little ad by Cadbury is so simple, like it literally can’t get any simpler, YET IT WORKS!! To just upload a crappy low resolution of candy bars to a social media site, somehow can impact those whom come across it, which can drive one to crave one of those delicious purple chocolate bars.
It worked on me, when I came across it all I wanted to do was put my jacket on and trudge to the corner store in the rain, but my laziness won the battle with my stomach. Back to the ad itself, or wait, I don’t even think it qualifies as being called an “ad”. But it sure is!
Cadbury may have not intended the picture to be used as an advertisement, but it definitely turned out to be one. I am sure it drove some kind of craving into those who saw it, and at what cost???!!! NO COST AT ALL. This picture cost nothing to take, and nothing to put online, and yet it certainly drove up some sales due to the cravings it can induce and the impulses it created.
That it was intrigues me about Marketing, because of the new wave of the internet and the “constantly being ‘plugged in’ generation”, marketing has suddenly become a very cheap cost to a companies balance sheet. ITS SO CHEAP AND EFFORTLESS. Compared to the high production cost of TV Ads, the internet wins hands down as being the go to medium for marketing products/services.
I am so impressed with companies these days with their marketing schemes and I anticipate the marketing on the internet to blow up even more so than it already has!!!