Category Archives for Product Positioning & Branding

Everything marketing entails

Brand Architecture Building: A Step-by-Step Guide (Step 1)

Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading

25. April 2014 by Valerie Song
Categories: Business Strategy, Design, Insight, Marketing Strategies, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | Leave a comment

The Business of Online Dating Infographic

Equipping you with all you need to know about the online dating industry. Continue reading

11. September 2013 by Valerie Song
Categories: Design, Infographic, Insight, Marketing Strategies, Product Positioning & Branding, Technology, Top News | Tags: , , , , , , , , , , | 1 comment

Font Faves #1: Hipster Series

Starting a series displaying wonderful free fonts and their download links. This one’s about fonts hipsters would use. Thumbs up if you love typography. Check it out! Continue reading

28. July 2013 by Valerie Song
Categories: Design, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | 1 comment

The “Canada Goose Phenomenon”

Raised in B.C. Canada, I had no idea what the Canada Goose brand was. After making a few trips out to Toronto, I was exposed to the brand for what I thought was the first time. Walking down Yonge Street … Continue reading

06. April 2013 by Valerie Song
Categories: Marketing Strategies, Product Positioning & Branding | 14 comments

Macklemore’s Thrift Shop affects Consumer Behaviour…?

Macklemore’s Thrift Shop exemplifies “modelling,” a type of observational learning. Continue reading

25. February 2013 by Valerie Song
Categories: Business Ethics, Insight, Marketing Strategies, Product Positioning & Branding | 13 comments

My Top 5 Most Anticipated New Touchscreen Laptops of 2012

On a crazy new hunt to find a new personal laptop, I have been roaming the tech forums. According Computex reports, the trend this year is a series of hybrid, multi-purpose Windows 8 laptops that boast of their light weight, … Continue reading

12. September 2012 by Valerie Song
Categories: Product Positioning & Branding, Technology, Top News | 3 comments

Will.i.am Revives Vinyl Records

“Even in media, sometimes an old idea is worth revisiting. Budweiser’s latest campaign in Brazil is actually a collection of old ideas. Securing a high profile musician to front a campaign has been a standard advertising tool for many years, … Continue reading

19. July 2012 by Valerie Song
Categories: Insight, Marketing Strategies, Product Positioning & Branding, Top News | Tags: , , , , , , | 1 comment

Business Cards: The Brand in Your Hand

A student’s guide to the business card design and printing process.   First of all, I want to follow up on my previous blogpost. I find it fascinating that within days after publishing it, I already received comments from web surfers … Continue reading

03. December 2011 by Valerie Song
Categories: Insight, Marketing Strategies, Product Positioning & Branding | Tags: , , , , , , | 10 comments

Walt Disney: Entrepreneur

Did you know that Disney offers an Entrepreneurship Center? Continue reading

16. November 2010 by Valerie Song
Categories: Insight, Product Positioning & Branding | Leave a comment

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