Category Archives for Insight

Brand Architecture Building: A Step-by-Step Guide (Step 1)

Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading

25. April 2014 by Valerie Song
Categories: Business Strategy, Design, Insight, Marketing Strategies, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | Leave a comment

The Business of Online Dating Infographic

Equipping you with all you need to know about the online dating industry. Continue reading

11. September 2013 by Valerie Song
Categories: Design, Infographic, Insight, Marketing Strategies, Product Positioning & Branding, Technology, Top News | Tags: , , , , , , , , , , | 1 comment

Chrome Extension Round-up Edition 1: Productivity

Chrome extensions to help increase your productivity. Great for students! Continue reading

07. July 2013 by Valerie Song
Categories: Insight, Student Life, Technology, Tips and tricks | 6 comments

Macklemore’s Thrift Shop affects Consumer Behaviour…?

Macklemore’s Thrift Shop exemplifies “modelling,” a type of observational learning. Continue reading

25. February 2013 by Valerie Song
Categories: Business Ethics, Insight, Marketing Strategies, Product Positioning & Branding | 13 comments

So You Know How To Pitch… It’s just a shame that you’re too nervous.

I cringed as I typed the title of this blog post. “Oh, Valerie, Valerie, Valerie,” I think. “You could have done so much better.” Two months ago, I posted about how to pitch it to win it. I have since … Continue reading

21. November 2012 by Valerie Song
Categories: Insight, Tips and tricks | 2 comments

Pitch It to Win It: 15-Second Elevator Pitching Tips from Forbes!

We’ve all heard it. The first impression. The elevator pitch. The adjustment of your voice a few tones higher. So what does it really take to capture someone’s attention in the first 15? Continue reading

18. September 2012 by Valerie Song
Categories: Insight, Tips and tricks | Tags: , , , , , , , , , | 2 comments

Will.i.am Revives Vinyl Records

“Even in media, sometimes an old idea is worth revisiting. Budweiser’s latest campaign in Brazil is actually a collection of old ideas. Securing a high profile musician to front a campaign has been a standard advertising tool for many years, … Continue reading

19. July 2012 by Valerie Song
Categories: Insight, Marketing Strategies, Product Positioning & Branding, Top News | Tags: , , , , , , | 1 comment

University: A Foster Home for Innovative Ideas

“I remember Lego sets back in the day. There was a time when they did not come with a manual. ” – Eric Gales   Windows has been my technological companion from humongous gray blocks to paper thin laptops. I joined the … Continue reading

11. April 2012 by Valerie Song
Categories: Insight, Technology, Tips and tricks, Top News | Tags: , , , , , , , , , , , , , , , , , | 1 comment

Business Cards: The Brand in Your Hand

A student’s guide to the business card design and printing process.   First of all, I want to follow up on my previous blogpost. I find it fascinating that within days after publishing it, I already received comments from web surfers … Continue reading

03. December 2011 by Valerie Song
Categories: Insight, Marketing Strategies, Product Positioning & Branding | Tags: , , , , , , | 10 comments

New Mapping Technologies: Stalking Made Easy?

The evolution of web mapping technology has been extraordinary.   Google Maps was one of the very first online web mapping technologies. Created in early 2005, it now dominates in online and mobile web-mapping technology. The power of Google Maps … Continue reading

25. September 2011 by Valerie Song
Categories: Insight, Marketing Strategies, Technology | Leave a comment

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