A couple of comments re our class today.
1. We talked about Netflix using personal information to create House of Cards and whether this was okay. For both practical and legal reasons, I think an important consideration is whether Netflix is using your information in a reasonable way. For me, I think it is reasonable for Netflix to use my information internally to develop and refine it’s products, particularly if it’s first anonymized, but that a practical (if not legal) line is crossed when Netflix starts to use my information in a way that disrupts the integrity of its service.
For example, if Netflix has used my information to determine with a certain algorithm what shows to recommend to me and has built up significant goodwill with me by doing so correctly, I do not think it is reasonable to then recommend House of Cards to me even if the algorithm says I will not like it. If House of Cards is flagged as an advertisement, fine; but if it’s not and it’s presented like all the other recommendations I think there’s a problem.
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