After doing the perceptual map in the class, I realized that I am interested in the global airline company. I researched online and found a successful airline company

In recent years, an airline company called Etihad developed, and has threatened the market shares of big European airlines like Lufthansa, British Airways and Air France-KLM. The reason why this company developed significantly is because it applied an effective financial strategy: Etihad has spent more than $1 billion buying equity stakes and lending cash to struggling airlines as well as building an “equity alliance” to bulid the Etihad’s existing network. “Etihad’s emerging status as a go-to financier has helped raise its global profile.” Moreover, Etihad provides the best services for the first-class and business-class tickets gain the reputation from the luxury and they look forward to invest the market in India and America which have the highest volume of passengers. Because of these creative and unique financial strategies, Etihad developed dramatically.

From the news, I believe that the financial strategy is a critical factor in facilitating profit making and market shares. A good executive chief or manager should not only know their competitors and the pattern of global pattern but also come up with a unique, creative and distinctive marketing and financing strategy for the company to develop now and in the future.

Reference:

http://www.nytimes.com/2013/10/05/business/international/upstart-abu-dhabi-airline-becomes-ally-to-european-carriers.html?pagewanted=3&_r=2&ref=business