With the increasing development of e-commerce market, more and more companies use a new tool called “online store” to attract and facilitate customers. Canadian tire now entered the new e-market with a new online tire store which includes more than 4000 tires.

“It’s more challenging to manage assortments in store and corporately, and making sure that we have tires available for our customers,” said Deacon who is associate vice-president of automotive for Canadian Tire in Toronto. “Having the ability for customers to reserve their inventory online and make sure it’s in-store is a great way of solving that need while providing a better customer experience.”

In the website, visitors can choose tires based on their needs and wants. The online store provides many brands and types of tires and customers can pick up packages according to their vehicle type, tire size and model year. This new online service gives customers a big convenience that they can shop anytime and at anywhere. Once buyers have made the purchase, they can find their products in the nearest Canadian Tire store when the products are ready.

As a customer, this new technology saves my time by shopping on the internet instead of visiting a lot of local stores to find tires and also creates value and satisfaction to me. Canadian Tire not only makes a closed profitable relationship with exist customers in the long run, but also attracts new customers by entering the new e-market.

According to Deacon, online sales of tire just account for less than 5% in the whole tire market in Canada with an estimated $2.5 billion a year. However, “It’s a small but growing part of the business” said Deacon. I also believe online store is a huge market in the future!

Here is the Canadian Tire online shop website: http://tires.canadiantire.ca/view/content/ctHomePage

Reference: http://www.marketingmag.ca/news/marketer-news/canadian-tire-rolls-out-online-tire-store-36449