Taken from http://i1.wp.com/theinfonerds.com/wp-content/uploads/2014/10/l-r-winner-of-the-2013-indomie-independence-day-award-divine-toruemi-runner-up-mohammed-kenubu-and-second-runner-up-david-adekunle.jpg?resize=350%2C200
The Indomie independence award is greatly recognized within Nigeria, and was “graced by government officials and captains of industries”, and therefore this event acts as an opportunity for advertisement of the business. Because the award is titled “Indomie independence day award”, and Indomie is one of the product line, this wide recognition can surely create a direct link with its product and boost the sale of Indomie products.
Taken from http://ecx.images-amazon.com/images/I/91Po1lrLG%2BL._SX425_.jpg
By honoring acts of bravery in Nigerian children, and by promoting empowerment of Nigerian child, it can create a beneficial business image as well as create a point of difference for the business. The point of difference can be that Indomie cares for Nigerian children, which can also be considered as part of the value preposition of the company. Both the point of difference and the recognition of its value preposition is significantly important because it can create a distinct brand image within consumers and potential consumers, and can create more reason to consume the product. Consumers may believe that by consuming the product, they can support heroic children while still consuming a product they may need.
The Indomie independence day award is a valid and effective business strategy to create a distinct positive brand image, and to gain recognition of the Indomie product line as well as its value preposition.