I support the one for one business model to a certain extent. It is a great model which creates a distinct point of differentiation. With the shoe market being more and more saturated and competitive, it is pivotal for shoe producers to create a clear point of differentiation. In terms of porter’s four generic strategies, this model reflects a focused differentiation strategy which targets specifically to those who have high ethical standards and care for poverty.

This model clearly portrays the most important part of Tom Shoes’ value proposition – which is significant in getting ahead in such a competitive market.

However, it is true that there are significant negative consequences associated with the model. I believe that it is a great model but because of the consequences, it is still a flawed model. With alterations, such as having monetary donations rather than shipping of actual products, I believe the model can become an extremely well-structure model that creates a positive impact to society as a whole.