Reading Felicia Chong’s blog regarding Amazon, I totally agree how speed and convenience of delivery is the key point to attract customers. Felicia stated that Amazon fast delivery service in Canada will not be a “special” advantage anymore in the near future due to increasing amount of online shopping deliveries.
It is the same thing in USA, people are eager to receive their goods delivered as soon as possible. However, according to this article, customers are not willing to pay a higher delivery fees. This generates a problem for Amazon, since they will have greater costs of production to cover the expenses of fast-speed delivery. Amazon has lots of competitors such as Google Inc and eBay Inc. To maintain its position on top of the market, Amazon needs to find new advantages that other competitors can’t obtain. I would recommend Amazon giving out discounts if customers are buying in bulk. They should be prioritized compared and given more privileges. This will surely captivate the attention and willingness of customers to shop in Amazon compared to its competitors.