Through learning about the importance of positioning and branding your product in such a way that conveys the message you want your product to send, it can be concluded that social media is generally a good way to make that happen.

Though not useful in all cases, as the marketing strategies of each product will differ, social media proves to be an effective way to expose products and companies in our society today. Though caution is given in Ryan Caligiuri’s article “How to convince the boss social media does pay off” towards some hesitations in using social media, he also provides valuable insights on how to make it work to a companies’ advantage.

Bringing up the point that one needs to set a goal when marketing a product proves to be very true when applied to social media. Having this sector being so large and diverse, a goal must be set to guide the type of publicity the product gets. Furthermore, since social media is relatively geared toward a younger audience, this should be taken into consideration when deciding what type of product is being advertised.

The use of social media, though unapproved by some, is an effective way to introduce and advertise products, when used correctly.