After several deep thought provoking Marketing lectures about branding with Elaine, I have come to a sudden realization, that as regular consumers in today’s society, we are, essentially, what we buy. What I’m referring to, of course, is the fact that we certainly tend to buy brands that represent us – From expensive designer clothes right down to the toilet paper that we use – yes, I happened to be going through my regular routine when I noticed that I’ve always been using one brand of toilet paper – my whole family has been buying the same brand for years! What I’m referring to, of course, is the Social factors influencing the consumer decision processing. It is essentially a family decision – which brings us to a very important point that I want to bring up. How well does your toilet paper represent you?
I personally use Kirkland Bath Tissue, which also gives an example of how some brands have branched out to reach more product lines in order to appeal to a larger consumer market. (For eg. when I think of “Kirkland”, I think of the battery..) And I think Kirkland represents a segment of consumers who are more concerned about product quality than say, brand image.
36 rolls, with 425 sheets per roll. Now that’s efficient.
How do we make the decision? Well believe it or not, but even buying toilet paper can be a science. The buying decision pretty much comes down to this:
Comfort = [frictional coefficient] / [price].
(Stolen from this online article I was reading…)
But for some high-end consumers, Kirkland Bath Tissues may not be sufficient for the job. Try some of this Lenova luxury toilet paper rolls:
Retailing at $13 to $20 for a three pack they are said to offer a “soft and silky experience”. (The friction coefficient seems to be good, but is the price reasonable?)
(read more –> http://www.lussorian.com/luxury/comments/is-renova-the-most-expensive-toilet-paper/2006-09-21/)
So next time you’re picking out your favorite toilet paper brand, pay attention to all the marketing tactics behind it!