Just searching the web for cool commercials (as it is what I usually do with my leisure time), I came upon this.
As Billy Lan mentioned in his blog post, it’s really all about the packaging in the marketing world. To be able to successfully sell a product, you first have to be able to package it. But different from what Billy talks about in his blog – using bright colors and eye-catching designs to catch buyers’ attention in shopping malls. What he talks about is the physical packaging of the product. But in my opinion, “packaging a product” is much more complex than just wrapping the product in a certain type of wrapping paper, but also how the firm markets the product to make consumers perceive it in a different way – which can definitely be achieved by the physical packaging too.
In this ad, Huggies somehow makes wearing denim diapers look cool for babies to wear. They did so by making fun of commercials from high-end clothing brands like Calvin Klein. (the baby seems to be a super-model strutting his stuff down the street).
Although some of you still might not be convinced that a lot, if any, will purchase this product (which may be true to an extent), the commercial already has achieved its goal – creating as much exposure as possible for its new chic product.
This goes to show that creativity can take you long ways in the fields of marketing – the way you present or package a product is just as, if not more, important than the product itself.