{"id":87,"date":"2011-03-27T00:51:35","date_gmt":"2011-03-27T08:51:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/aar809\/?p=87"},"modified":"2011-04-08T16:28:08","modified_gmt":"2011-04-09T00:28:08","slug":"know-your-limits-play-without-it","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/aar809\/2011\/03\/27\/know-your-limits-play-without-it\/","title":{"rendered":"Know your limits. Play Without it."},"content":{"rendered":"

After enjoying a buffet lunch at River Rock today, my friends and I decided to walk downstairs to spend some time in the casino. Entering my first year of gambling-legality, I always wondered what it was that got so many people ‘hooked’ onto the effects of gambling. I soon found out.<\/p>\n

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The second I stepped into the casino, I was offered a BC Gold Club card<\/strong>, which gave benefits such as a 10% off<\/strong> at the River Rock buffet, and collected points every time I inserted the card into one of the slot machines. Along with it, also came with a free 5$ coupon<\/strong> for the use of slots – not enough to win big, but just enough to get you hooked. All with the simple requirement of filling out some information on a form. They also let us keep the pen <\/strong>along with a handy flash light<\/strong> – with “River Rock Casino” marked on them. Not a bad feeling at all, to have free stuff<\/strong> instantaneously shoved down our throats without even having to touch any of the machines yet…<\/p>\n

I found this strategy extremely useful because it focuses on encouraging newcomers<\/strong>, whether they’re familiar with the games or not. Furthermore, with the club card, marketers can develop their CRM <\/strong>as well as collecting valuable information about players to use them for market research<\/strong>. Read more about River Rock’s 4P’s <\/strong>and marketing mix <\/strong>here on my friend’s blog: Bond Lai’s blog<\/a>.<\/p>\n

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Ps. I won a measly $13.03 from a $5 bill. Not a bad return-on-investment I’d say. :p (Maybe I’ll start coming back every day…)<\/p>\n","protected":false},"excerpt":{"rendered":"

After enjoying a buffet lunch at River Rock today, my friends and I decided to walk downstairs to spend some time in the casino. Entering my first year of gambling-legality, I always wondered what it was that got so many … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5619,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/users\/5619"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":13,"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":90,"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/posts\/87\/revisions\/90"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aar809\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}