{"id":114,"date":"2011-11-01T15:07:19","date_gmt":"2011-11-01T22:07:19","guid":{"rendered":"https:\/\/blogs.ubc.ca\/aaronbae\/?p=114"},"modified":"2011-11-01T15:14:11","modified_gmt":"2011-11-01T22:14:11","slug":"blog-assignment-4","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/aaronbae\/2011\/11\/01\/blog-assignment-4\/","title":{"rendered":"Blog Assignment #4"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.ubc.ca\/aaronbae\/files\/2011\/11\/free.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"free\" src=\"https:\/\/blogs.ubc.ca\/aaronbae\/files\/2011\/11\/free-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>This is a response to Claudia Troncoso\u2019s 3<sup>rd<\/sup> post which was a response to the following URL.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"uR7kMJsjpa\"><p><a href=\"https:\/\/jimsmarketingblog.com\/2011\/09\/07\/what-everybody-ought-to-know-about-free-offers\/\">What everybody ought to know about free offers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;What everybody ought to know about free offers&#8221; &#8212; Jim&#039;s Marketing Blog\" src=\"https:\/\/jimsmarketingblog.com\/2011\/09\/07\/what-everybody-ought-to-know-about-free-offers\/embed\/#?secret=hr22e5m2NH#?secret=uR7kMJsjpa\" data-secret=\"uR7kMJsjpa\" width=\"580\" height=\"327\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Claudia agreed that companies should make a distinction between giving a real free good or service and giving a promotion, expecting something in return. I also agree with her as many companies try to draw people\u2019s attention to their products. This happens everywhere around us. In UBC, I received a free 10-day gym use coupon by providing a promoter with my name and my phone number. I went to the gym and realized I needed to pay money for something. So it wasn\u2019t exactly free.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/aaronbae\/files\/2011\/11\/angry_face.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-118\" title=\"angry_face\" src=\"https:\/\/blogs.ubc.ca\/aaronbae\/files\/2011\/11\/angry_face-150x150.gif\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>This deception affects consumer behaviour afterwards. Those who have experienced this will learn that gym free use coupons are not free. Therefore, they will be irresponsive to promotions by fitness clubs. In the long run as many companies do not differentiate the promotion and free service, it leads consumers to build attitude that most promotions are not exactly free. So promotion events will take less effect, wasting companies marketing costs and changing society\u2019s perception on promotions. Free is not \u201cDo something for me.\u201d Free is free. If companies don\u2019t intend to spread goodwill, they should call it an offer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a response to Claudia Troncoso\u2019s 3rd post which was a response to the following URL. What everybody ought to know about free offers Claudia agreed that companies should make a distinction between giving a real free good or service and giving a promotion, expecting something in return. I also agree with her as [&hellip;]<\/p>\n","protected":false},"author":9211,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/users\/9211"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/posts\/114\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aaronbae\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}