http://www.theglobeandmail.com/report-on-business/industry-news/marketing/mcdonalds-ad-bravely-takes-on-the-spectre-of-pink-slime/article16716310/
http://yourquestions.mcdonalds.ca/questions/4420?gclid=CNjd6quIir0CFchFMgoduzsAtg
Over the past decade, the fast food industry has been finding itself under more and more pressure and higher and higher levels of scrutiny from the public consumers on everything from the ingredients of their products to the way the products are made. McDonald’s in particular is one of the companies facing this issue. Many things are said and statements are made about food served at McDonalds: some are facts, though, some are also myths. Recently in 2012, marketers at McDonald’s Canada have bravely launched a campaign where they candidly answer any questions the general public may have, no matter what it is. And, what is even more shocking is that McDonald’s has actually turned made this campaign the center of many Canadian advertisements.
For example, one myth that has been circulating for years about the McDonald’s Chicken Nuggets was that they are actually made out of “pink goop”. With that being said, when this question was asked on the site, McDonald’s quickly responded with a video posting of how Chicken McNuggets are actually made to disprove the myth. Some other issues that the campaign has addressed include the issue of how McDonald’s photoshops its advertisements, the quality of beef patties, and also the ingredients in the secret “Mac Sauce”. Personally, I truly believe that this is a very smart marketing strategy: instead of letting the rumors and myths about McDonald’s spread, the company has tackled the issue head on. This effectively has ended the rumors and questions about the quality and ingredients of the company’s products.
