As I was scrolling through some different blogs, I stumbled upon Linette’s post on Starbucks and her attempt to unhash the addiction and the army of loyal followers. Like Linette, I am also a very loyal Starbucks consumer. Undoubtedly, Starbucks has very leading edged marketing. Though, to me, I noticed that some of the things that appealed to Starbucks to me was different than what appealed to Linette. Here are a few reasons I believe that I drink the amount of Starbucks that I do:
1) Convenient locations: It is absolutely everywhere. I never find myself having to go very far out of my way to grab a cup of coffee.
2)Perceived quality: Whether or not the quality of the coffee at Starbucks is truly superior to other similar coffee merchants, I do not know. However, I perceive that the coffee at Starbucks is of better quality than at other coffee shops.
3)Innovation and rewards: To me, I am absolutely ecstatic about the phone app and the rewards system that they provide. Being able to pay by the phone is very convenient, receiving a gold card is very exciting, and getting a free item every twelve purchases is awesome!
4)Social perception: Although I am slightly reluctant to admit, I do believe that social perception does factor into me carrying a cup of Starbucks coffee around with me everywhere I go. Although it probably is notvery true, when I have my Starbucks in hand, I feel almost as if I am more sophisticated than someone with a cup from Tim Hortons.
