Burger King’s recent decision to open 12 outlets in India has come as a golden opportunity for the fast-food restaurant to expand in the Asian market.Today India has become one of the largest food consuming nations in the world and the according to the latest survey conducted by the Food Ministry of India,about 76% of the Indian population is a victim to fast food restaurants.The competition in the fast food market in India is low-serving mainly McDonald’s, KFC, Subway, etc.Burger King will have to understand the needs and expectations of the people and create a first mover advantage for their company.

Burger King also made tie-ups with Ebay – an online store operating in India for promoting and selling the famous”whopper”-the burger patty.Buyers can pre order the whopper from Ebay before the actual launch of the Burger King stores in India.This strategy is a creative one as it would not only promote Burger KIng as a brand in India but also would increase the revenue stream of the company even before it starts operating in India.

References:

“Burger King Ties up E-bay for Pre-booking Offer before Launch – The Economic Times.” The Economic Times. N.p., n.d. Web. 09 Nov. 2014.

“Burger King Enters Indian Market, Starts with 12 Outlets.” The Economic Times. N.p., n.d. Web. 09 Nov. 2014.