Since research shows that certain colours can change the emotions and psyche of a person’s mind, it only makes sense that marketers put a substantial amount of thought into what colours their brand will contain. Certain goods and services tend to have an advantage with a specific colour. Through some research, I will give you the basic emotions that most people get when they see a specific colour. However like music, colour can be quite a subjective matter. For example, blue may be seen as a calming serene colour, while someone else may feel cold and unwelcoming. The first stage of colour psychology states that there are 11 difference colours that either convey positive or negative signals. The second stage is the relationship between different colour combinations. From my given examples, you can see that colour has an impact in sending a subliminal impression of brands and products.
Here are some fundemental emotions that are portrayed through the use of colours in marketing:
