“Wireless Future” of Apple

On September 12, Apple Special Event was held at Apple park, California. Whether you are an apple user or not, you must pay attention to it more or less. One of the bright spots of iPhone X is that the disappear of home button. Actually this is not the first time that Apple did such big change on iPhone, and if we look back, it is clear that Apple is keeping altering their products: iPhone 7 dropped the 3.5mm headphone jack; iPhone X abandoned the home button, which is one of the significant symbols of iPhone; for MacBook 2016, it replaced the top keys (F1-F10) by Touch-bar, and the lightening ports took the place of USB interfaces. So why did Apple make

those changes?

First of all, Apple concentrates on changing their users’ habits for a long time. For example, the disappearance of 3.5mm headphone jack will push the sales volume of AirPod — to be able to listen to the music while the phone is charging. To be precise, Apple is trying to lead a revolution covering the whole smart phone market. What the company did was forcing people to accept them. When users start to get used to new technology or new products, then the company then reach its goal. Apple wants to make itself different or specialize itself with other phone companies, and they are trying to be unique, and they are trying to be “Apple”.

On the other hand, changes will bring profits. Substituting the USB interfaces by lightening ports is a good example. Apple owns the patent of lightening ports, thus only the companies authorized can produce this device by paying for the license, which would make more profits for the company.

Apple is devoting it self to create a “Wireless Future” that connect all the devices without any cables. In the future, Apple may remove all the buttons on iPhone, including side button, mute button and volume button, etc., to make the products look like a whole when the technology grow mature. If we imagine the future more boldly, we can even say that the current changes Apple made are just a beginning of the revolution. Can Apple achieve “wireless future”? Time will give the answer.