Post feminism is defined by Angela Mcrobbie as the “active process by which feminist gains of the 1970s and 80s come to be undermined.” In the world of modern advertising, there have always been commercials created portraying sexist or gendered stereotypes with the ultimate intention of selling their product to a certain demographic. This marketing practice was popular throughout the 50s & 60s, but while it did die down during the time of the feminist gains Mcrobbie is referring to, it has been ever so present in modern day media for the last 20 years.

Today, I most often observe post-feminist attitudes towards things like gender equality and racism when they’re shown to me via a satirical news outlet (The Daily Show, Last Week Tonight, The Colbert Report, etc.). Most of the clips portray news anchors and commentators from programs like CNN and Fox News making redundant and incredibly ignorant claims on the very influential platforms which they present “news” on. Oftentimes, these claims are met with laughs and assurance as opposed to critique, presenting a very one-sided view of whatever is being discussed. I found a great video compiled of clips from 2012 here – and keep in mind that two years have passed. Since then, things have only become more absurd and repulsive.
Here’s another pretty disgusting example overall – the fact that this is breaking news and revolutionary for a woman to do something like this is pretty weird, but what proceeds is really the ignorance I’m talking about. What’s really awful is that guy just simply apologized for his comments the next day and still has his job…Things like this desensitize individuals into accepting things like this as funny forms of entertainment as opposed to revealing modes of exploitation.