Looking through the class blog post to find on to reference, one caught my eye. Matt R‘s post about Chipotle’s most recent add campaign, which is selling its product while sending the broader message of sustainable development. The ad posted was great and portrayed the message for a need to change to current food production methods. I decided to look further into Chipotles’ business values and practices to see if this add was just a marketing gimmick for Chipotle to boost its self image.

After browsing through the Chipotle web site it is clear that their add campaign isn’t just a marketing scheme but a core belief and mind set of the entire company.  They describe what they do as “…serving the very best sustainably raised food possible with an eye to great taste, great nutrition…”. I read this statement as Chipotle putting sustainability as priority #1 and everything else basically comes as a result of that.

Chipotle is already starting to shake up the production industry. In 1999 when they started to by naturally raise beef they could barely find any suppliers. Today, with the increase demand, 100% of their beef is naturally raised. Its clear the Chipotle is physically having and influence on the production side of the industry, and has established it self as the new market standard for sustainability.

Chipotle is a company that is completely dedicated to the sustainability and a reform to the food production industry, they just so happen to make great burritos as well.