McDonalds is one of the best companies in the world at continually marketing itself, using various promotions, deals, and coupons to repeatedly attract customers to its restaurants. One of the most well know of all McDonalds promotions is its infamous Monopoly, where the customer collects stickers to win various prizes ranging from a free hash brown to $100,000 cash. It’s important to note that these stickers are generally only available on the more expensive menu items. This promotion draws customers in by providing a ¼ chance of “winning”. It’s almost as if McDonalds is using peoples inner gabling addictions to push their products. If a person was to get 1 of 2 required stickers for the $100,000 prize with in the first week of the promotion, it would be likely that the customer would start to live the movie, Supper Size Me.

Another particularly effective promotion is their coupon books that they distribute to households through out the year, usually around April and September. These coupon books are valid for a month and have a whopping $53 in savings! Although, I highly caution someone taking full advantage of these savings due to health concerns. Although the coupons provide outstanding deals McDonalds is still making a profit on these sales, and lures customers into purchasing additional complementary products. The discounts from the coupons are very effective at drawing customers to the restaurant. When you stroll into the campus at 2 am, ravaged from a night of fist pumping at Venue the 2 Can Dine for $9.99 coupon starts to look like a dream come true.

These are just a couple very effective promotional campaigns that demonstrate McDonalds ability to keep them selves in the back of their customers mind.