The supermarkets in Canada strive to give a comparatively better pricing to attract the customers in the price wars, while the pricing is not the only thing that customers take into account when choosing a supermarket.

Therefore,Canadian supermarket chains introduce a fresh idea that opening a food test store in downtown Toronto this fall 2013 to provide better and healthier food.

This action is positively reasonable and profitable as the Canadians are encouraged to eat healthier and habit-changing is in progress.Even though,unlike other supermarkets,the healthy food-oriented store targets a smaller portion of the markets,where the people favor the organic products or low-calorie food,the consumers are willing to pay more for the healthier food in same periods.’Customers are always looking for something that’s different.’(Daniel Baer,a retail analyst at Ernest and Young) 

And at the same time,seldom has the U.S retailers noticed the changing of habit and they are less likely to move off their formula for the specific portion of markets,which exactly creates an opportunity for other retailers and Canadian supermarket chains focusing on healthier food are believed to have a bright future,and this new practice can somehow fend off the threats from other supermarkets.

Right now ,most importantly, holding such an advantage,the Canadian grocers are putting most of their time and money to consolidate this kind of market.

citeshttp://www.ctvnews.ca/business/canadian-supermarket-chains-look-to-healthier-foods-for-growth-1.1485806