With the increasing number of women demanded for the athletic apparels,Chip Wilson established the Lululemon,an athletic ware company in 1998.

The company enjoys great popularity and the Chip Wilson successfully turned into a billionaire.

While the company is popular among a great number of  female,it is put at risk by the Wilson when he made some controversial comments on females in the Bloomberg TV interview.

From Megan’s perspective,the company will not sustain any major blows due to the established company culture and  brand loyalty from the customers.And it ‘s believed that Lululemon will weather the storm through the loyal customers’ support.

As for me ,I feel entirely discontent when knowing that ‘ Lululemon just doesn’t work for “some female”.’As a female,I feel sympathy and humiliated at the same time.Despite of the out-standing fame of the company,such judgement with bias from the CEO can largely affect the sales.The company should revalue the proposition and deal with the customer relationship in order to have a better future for the company.

Sources:

http://www.theprovince.com/Chip+Wilson+apologizes+Lululemon+comments/9145765/story.html

http://www.lululemon.com/about/history