“Advertising is a bit like playing make-believe.”
-Hartman Jule
This quote, though simply stated, is profound in nature. If you look at the most effective advertisements today, you will notice that it is in fact the erratic, most unconventional ones which stick to your memory. Indeed, advertisers seem to utilize these methods to really induce thought provoking ideas about what an individual has seen or heard. By exposing the individual to the projected advertisement and having them experience it full-on via questions or emotions (ie: What the heck was that? That was random. That was hilarious…), they are forced to think about it and thus, allows the advertisement to linger in their mind for easy remembrance.
With this being said, it is without a doubt that advertisements must eradicate that slander which says ads must comply to a set of standards which convey a message about a product or service or company. Because frankly, it is not limited to just that. It is through fresh-new thinking, distortion through creative and imaginative means which makes or breaks the feasibility of an advertisement. “Think outside the box” is the new motto in the 21st century.
Here’s some food for though – check this article out:
http://www.suite101.com/content/unconventional-advertisements-a47312