In Metrotown, one of the most sought-after stores for girls is Aritzia. They feature brand name clothing such as Wilfred, TNA, Community, R&R, True Religion, etc… and charge a high price. What really motivated to write this post is the fact that my sister and my girlfriend are compulsive spenders at this store and spend a fortune on such merchandise. Every once in a while, they will receive a hand-written post-card from the nearby store manager thanking them for being such an awesome customer, informing them of upcoming promotions and sales and cordially inviting them to exclusive sales for VIP customers.
Aritzia is able to fully utilize the information collected from their sales transactions to their advantage. From this, they are able to view an entire customer’s sales history, purchase patterns, brand preference, etc… and are able to formulate a personalized post card to a specific individual, and thus adding value to the customer experience. Indeed, this is highly effective, as my sister can attest to this. She absolutely loves going to these VIP events and spending 500$ on two items! Aritzia is to be commended on their ability to build value and identify and retain long-term value customers.