Where’s IBM?
Oct 6th, 2011 by adrianlai
When I think of large tech companies I would immediately think of Microsoft, Apple or Google. They have been the most talked about and the most successful businesses. None of them, however, was able to generate as much revenue as the quiet giant, IBM. In 2010, it generated 99.9 billion in revenue, more than Google and Apple combined. I never see any products with the IBM logo in stores, nor do I hear much news about the company. So where does it make all that money from?
IBM’s products are not seen on the market because they are not made to be seen. They are mostly softwares that run and power everyday products like GPS. IBM also only do business with businesses. Many companies choose to do business with consumers, but given our fickle personalities, it is hard to satisfy us all. By doing business with businesses only, IBM is able to secure business contracts that are much more stable and profitable. I have always thought that for a business to be successful, it must be well-known and appeal to the masses. IBM has shown that as long as it provides the necessary services and deals with the right customers, it can still generate enormous amount of revenue.