
The NBA lockout has gone on for over 150 days. There has been many efforts to agree upon a new Collective Bargaining Agreement (CBA) for the past two years, but negotiations were officially broken down when the players union rejected the owner’s proposal and disbanded the union last week. This turn of event has moved the negotiations from the boardroom to courtroom, where both parties have filed lawsuits to sue for damages. Not only is this a great loss for the fans of the NBA, but this also has many negative economic implications for the league.
The NBA has gone through an unprecedented growth in both the domestic and international markets. The players, owners and the league have worked very hard for the past decade to gain international prominence and economic wellbeing. The lockout, however, will render all the hard work useless. The league will lose billions of dollars in ticket sales, TV rights, sponsorship fees and concession sales. The players would also lose millions in salary and bonuses. Once this lockout is resolved, it will take billions of dollars in marketing to gain back the lost fans of the NBA. All in all, the NBA lockout is a terrible business decision on the parts of the owners and players, and conditions will continue to deteriorate if this is not resolve.

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